Most people will tell you they hate advertisements. When watching television, these people will skip through commercials or subscribe to commercial-free streaming services like Netflix. On the internet, they will use ad-blockers. But, advertisers and marketers today are very sneaky. With the rise of native advertising, many ads blend in seamlessly with content. This makes it difficult to tell whether internet content — news, product/service reviews, how-to guides, etc. — is authentic or was developed/written purely for commercial purposes. Sadly, a recent study showed that >80% of today’s students were unable to tell an advertisement from a news article.