What do Albert Einstein, Liam Hemsworth, Steve Jobs, Pamela Anderson, Miley Cyrus, and Gao Yuanyuan have in common? They all decided on a life without consuming animal flesh. People become vegetarians for many reasons, including health reasons, religious convictions, animal welfare advocacy, and environmental reasons. Nowadays, with so many meat substitutes available, it’s easier than ever to make that transition, or at least to become a part-time vegetarian (like me). And VegetarianOnline is a great place to go for vegetable-based substitutes for every meat product imaginable.


The Meatless Monday Movement, and Why You Should Consider It

In our grandparent’s generation, meat was considered a delicacy. Many families consumed meat just one day a week. Some consumed it only on special occasions.

Yet in a 2010 National Nutrition Survey report, Singaporeans were eating an average of 70kg of meat annually. That’s more than twice the global average meat consumption, which was 34kg per person in 2014.

Today, chickens outnumber humans. And with more developing nations shifting toward higher meat consumption, the environment is taking a toll. Livestock-related greenhouse gas emissions now comprise 18% of total global emissions. And when you account for their byproducts, this number is at least doubled.

In addition to the environmental impact, there are also health consequences associated with high meat consumption. But that doesn’t mean simply avoiding meat equals a healthy diet. A vegetarian diet of soda, cakes, refined grains, and candy isn’t good either. Rather, we should consider lessening our meat consumption and getting more of our food from a variety of fruits, vegetables, nuts, pulses, and whole grains.

The Meatless Monday Movement, once a rationing movement, has now become a movement to counter excess. Its aim is to reduce a person’s meat consumption by about 15% (equivalent to 1 day’s worth of meals in a week).

Over the years, I have been an on-again, off-again vegetarian, thinking I had to choose a side. But this is not Star Wars. I decided, instead, to be a part-time vegetarian. I jokingly say that I practice Meat Mondays. That is, I eat meat only on Mondays (and special occasions). The rest of the days I’m on a plant-based diet.

Do I miss meat? Not at all. Especially now that I can get a variety of vegetarian products delivered to me at affordable prices.


What You’ll Find at Vegetarian Online

Vegetarian Online has over 100 choices of vegetarian meat, vegetarian seafood, dim sum, tofu, sauces, and mushroom- and konjac-based (konnyaku) products. Because they offer in-house brands and are exclusive suppliers of certain products, they have some items you won’t easily find anywhere else.

Because of this, their prices are very competitive. And for a limited time, delivery is FREE for purchases over $30.


How Vegetarian Online Started

Despite the increase of choices and products in Singapore supermarkets, Founders Colin Chou and Derrick Loo still felt there was a lack of choices when it came to vegetarian food. With the rise of online grocery shopping, they decided to set up an online store to give customers more variety, choice, and convenience. Vegetarian Online was thus launched in August 2017.

And they have lofty goals. “We hope that through our platform, we are able to help reduce the overall meat consumption in the world and make this world a better place to live in,” said Colin, who at age 26, had never eaten any meat before. His co-founder Derrick has also been without meat for more than 2 decades. Though he didn’t become a vegetarian until he was a teenager.

“We hope our shop encourages more people to eat less meat, whether or not they wish to adopt a completely meat-free lifestyle,” he said.


An Exclusive PROMO Code

Vegetarian Online often runs promotions. They recently had their 12.12 sale. But if you missed that, you can sign up for their newsletter and receive a 20% of promo code.

In addition, they are giving a special promo code for Frugal in Singapore readers (yay!):

Use Code: “frugal20” for 20% off your purchase

I’ve ordered from Vegetarian Online a few times already, and have been happy with their products and service. And no, they did not pay me to write this review.

I also shop at Friendly Vegetarian in Ang Mo Kio, as their prices and products are very similar but they have more variety. However, Friendly Vegetarian’s minimum purchase for free delivery is $100. They also only deal in cash, which can be quite inconvenient as the nearest ATM is 2 bus stops away from their shop.

I hope Vegetarian Online continues to keep their prices and delivery charges competitive. Moreover, I hope that a greater number of people become vegetarian-curious, and adopt some meat-free meals or days. And just maybe, as Colin envisions it, there will be less overall suffering in this world – for both mankind and animals alike.

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